Every asset Ritual delivers carries the answer. One signed, machine-readable record of rights, models, claims, disclosure and approval, built inside the production pipeline so compliance happens as the work is made.
AI-assisted. Human-directed. Brand-controlled.
Illustrative record for a fictional brand.
Any model can make the story. Only the record makes it trustworthy.
The Passport is the RITUAL record made visible. Six fields, in the order they occur in the life of a story, carrying everything a brand, a platform or a regulator will ask about a finished piece of creative.
Sealed with C2PA Content Credentials as the default provenance standard. We treat C2PA as an implementation standard, never as a legal safe harbor.
The specification behind the record →Each project carries its destinations and its flags. The disclosure engine decides which label, metadata and approvals the work requires, and export stays locked while a mandatory flag is open. Try it.
Illustrative logic. Label wording follows the governing law wherever a statute prescribes it, and the production rules table is validated by counsel for each jurisdiction before launch. Customers cannot switch off a legally required disclosure.
A binary label punishes honest craft and hides real risk. Ritual records all AI use, and escalates what the audience sees in proportion to what could deceive them.
Cleanup, rotoscoping, color, minor editing, transcription, ideation.
Generated picture or sound with no realistic human deception.
Realistic synthetic performer, digital replica, cloned voice, or an AI agent interacting as if human.
When a model attaches Content Credentials or a watermark, Ritual preserves it and appends its own signed production step. Upstream provenance is never stripped.
No export of a synthesized face, voice or performance of an identifiable person without documentation covering person or estate, use, duration, territory, media, modification and derivatives.
Permission to use someone's image never implies permission to train or fine-tune a model on them. Training is a separate contractual grant.
"Clinically proven," "#1 brand," price, warranty, nutrition, sustainability. Each factual assertion links to an approved source in the Claim Ledger before export. A disclosure label does not cure a deceptive claim.
Client assets, prompts, campaign history and performance data do not train a general Ritual model or a third-party model unless you opt in by contract. Retention, deletion, encryption and access controls are standard.
Every generation vendor is reviewed for commercial rights, data retention, training-on-input, indemnity and provenance support. A model that cannot meet a job's disclosure duties cannot be chosen for that job. Model-agnostic by design.
Political advertising, healthcare and financial claims, biometric or emotion analysis, minors, and replicas of recognizable people carry a Special Legal Review flag that sales cannot clear alone.
Every Passport names its final human approver. The record shows who directed the work, who edited it, and who released it.
The same record your counsel reviews is available to your systems. A media platform, a brand safety tool or an autonomous buying agent can ask one question before an asset runs, and get a signed answer.
Enterprise-visible in the Ritual workspace, with API and MCP access to compliance status.
{
"publishable": true,
"territories": ["US-CA", "US", "EU"],
"ai_involvement": "generated",
"disclosure": {
"level": 3,
"visible_label": "applied",
"content_credentials": "embedded",
"assertion": "c2pa.ai-disclosure"
},
"rights": "verified",
"claims": "substantiated",
"final_approver": "recorded",
"open_flags": []
}
The RITUAL Protocol is Ritual's open, royalty-free specification for what must travel with a generated story. It wraps the C2PA manifest unchanged, so it adds to the provenance standard instead of competing with it. The Creative Passport is that specification running in production.
Rights before generation. Use before delivery. Attribution before learning.
See a Passport travel with a finished spot, from first frame to final export.